A FRESH START

Have you ever sat down at your computer to take care of some email or internet browsing, only to find the system running really slow? We all experience this from time to time. And it's only a matter of moments before you remember that it's been about 3 weeks since you last restarted the computer, right? It resets the RAM, clears out the cache, and generally speeds up your machine.

There's something about pressing that "Reset" button, isn't there? A fresh start, a new take, another chance to tackle the old problem in a new way. And the older I get, the more I wish that LIFE came with a reset button on it. Made a bad choice? Hit the button and do it again. But unfortunately, there are very few things we can actually restart.

Thankfully, in business, the new calendar year presents us with the opportunity to restart many of our systems. You've heard it before, I'm sure, but the old saying goes, "If you always do what you've always done, you'll always get what you've always gotten." Cliche, I know, but so true. So that's got me thinking.

Changes Are Afoot

Taking a glimpse into the cogs and gears that help my business run, I decided to find places to tweak and improve. My goal was not change for change's sake. No, it was to make changes that would help my clients have a better experience, take less of the minute tasks off my plate, and push my business into areas that will grow me and stretch me.

One very visible change is the Wet Frog website. I've heard the feedback, and build it over from the ground up to be faster, easier to navigate, and through in a lot of simple, clean design as a bonus. So check it out today and let me know what you think. And if work I've done for your business is highlighted in my portfolio, email me your business website, and I'll link back to it!

Another major change is the types of services I will promote. Wet Frog Studios will continue to offer the same beautiful, modern design that you've known and loved, but in addition to designing for print, 2010 will see a bigger push in the field of web design. I've nurtured relationships with a handful of talented, experienced web developers (including Kevin Roy from Bayline Partners ) who can take my artistic vision and craft it into an effective and functional websites. So spread the word...that same slick polish and design that Wet Frog brings to logos and marketing materials is now available for their web design.

Your Turn

So now it's your turn. What changes can you make in your business this month to ensure that 2010 is a year of improvement and growth for you? Better bookkeeping software? Designated times each day that you return calls and emails? Hiring that extra person to help you spend more time focused on retaining customers and finding new ones?

And of course, Wet Frog Studios offers services to help you make changes in some areas, and I'd be remise to not mention them again. Branding is as important to your business as products and services. If you don't present yourself in a way that's thought-out, professional, modern and eye-catching, you'll never be seen as any of those things. Hire a graphic designer to help tighten up that image.

Or maybe your marketing needs a polish. Call or email me, and we can chat about how you might be able to make some changes to your marketing this year. Because if you always do what you've always done...well, you know.

Email me [aaron@wetfrogstudios.com] to schedule one of those free services today. You’ll thank me!

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